A problem well stated is a problem half solved. We can develop a strategy by answering: Who? What? Where? When? Why?
Creativity craves structure. Defining project goals and deliverables ensures effective collaboration and realistic outcomes.
Sourcing inspiration from both expected and unexpected places, solutions should be user-centered, memorable and measurable.
Inherent in any iterative process, review and testing of solutions is essential to project success.
Having revealed any flaws, the best design solutions rise to the top and the time to commit has arrived.
With all assets QA'd, a gradual transition of ownership begins, but support can carry on.