A problem well stated is a problem half solved. We can do this by answering the five W's: Who? What? Where? When? Why?
Creativity craves structure. Defining project goals and underlying strategy ensures effective collaboration and realistic outcomes.
Sourcing inspiration from both expected and unexpected places, solutions should be user/customer centric, memorable and measurable.
Inherent in any iterative process, review and testing of solutions is essential to project success.
Having revealed any flaws, the best design solutions rise to the top and the time to commit has arrived.
With all assets QA'd, a gradual transition of ownership begins, but the working relationship carries on.